Companies have realized that the traditional marketing approach of describing product features is no longer sufficient to drive results. There has been an increasing need for professionals who can convert clinical and economic material into coherent statements for budget holders, purchasers and reimbursement authorities.
Companies can spend months searching for the right candidate to fulfill these needs. Meanwhile, they could be missing out on reimbursement deadlines, tender applications, and negotiations with group purchasing organizations, as well as opportunities to respond to economic decision-makers.
Given the pace of innovation and the dynamics of the healthcare market, companies cannot afford to wait months to bring in the right skills to demonstrate value. Even if they find someone, how can they ensure that they will have the professional experience to support commercial teams? After all, sales is typically considered short-term focused, while reimbursement is associated with long-term visions.
ValueConnected’s rapid execution is the allocation of a senior professional with strong commercial experience who is able to communicate value to both clinical and economic decision-makers. Based on our previous assignments, our rapid execution services have succeeded in supporting clients in several ways: